Branding

This project reimagines koodiyattam, one of the only surviving art form that uses drama from ancient Sanskrit theatre performance with elements of koothu. Here koodiyattam in itself is a brand. I'm not trying to bring Koodiyattam into the 21st century, I'm trying to bring the 21st century to Koodiyattam. The art remains the same; only the window through which we view becomes clearer.
1.How to build a brand strategy that preserve the authenticity?
2.How to promote the art while educating the audience?
3.How to reach diverse groups while keeping the ritual essence?